JC Penney represents style, qualtiy, and value. The company offers high quality brands at an affordable price, improves customer satisfaction by focusing on shopping atmosphere and experience, establishes strong connections between the brand and its consumer base, and is working on expanding the JC Penney brand on a global level.
JC Penney has been in trouble for some time now, undergoing constant brand renewals in desperate attempts to win back their customers. I believe that if JC Penney took a step back in time to when they were successful, they could find success again. This renewal of the JC Penney brand would bring back all of the sales, coupons, and shopping promotions that their consumers crave, and poke fun at their most recent brand refresh and its “fair and square pricing”. With this fresh, sassy revival, JC Penney can regain a strong consumer base and rebuild what once was a successful clothing and home furnishing retailer.